Spotify Premium US price history: every increase from $9.99 in 2011 to $12.99 today

Spotify Premium Individual costs $12.99 a month in the US as of Nov. 10, 2026, per Spotify’s US Premium page. That is the fourth price in the plan’s US history: $9.99 at launch in 2011, then $10.99 (2023), $11.99 (2024) and $12.99 (2026). Three increases were announced in about 2.5 years, after more than a decade with none.

Every US price, in order

The percentage changes are by our arithmetic, each one dollar divided by the previous price. Dates are announcement dates. Existing subscribers were moved to each new price after an email notice.

2011: .99 at US launch

Spotify launched in the US on July 14, 2011. Its launch announcement said Premium costs $9.99 a month, with a $4.99 ad-free tier and an invite-only free tier alongside it, per TechCrunch. That $9.99 is the baseline for everything below.

Spotify did not raise the US Individual price for the next 12 years. MacRumors describes the 2023 increase as the first US hike since the 2011 launch, and SoundGuys gives the same $9.99 starting point. We did not find a Spotify page that independently confirms no change between 2011 and 2023, so that part rests on those two outlets.

July 2023: .99

On July 24, 2023, Spotify announced new Premium prices in dozens of markets, including the US. The company’s post lists the US Individual price as $10.99, with Duo at $14.99, Family at $16.99 and Student at $5.99. It said existing subscribers would get an email explaining the change for their account. The post does not state the old price. The $9.99 starting point comes from SoundGuys.

June 2024: .99

Less than a year later, on June 3, 2024, Spotify posted a US-only update. Its announcement says "we occasionally update our prices," lists $11.99 for new US subscribers, and says current subscribers would get an email over the following month. Fox Business, via Fox 5 New York, reported the Individual plan rose from $10.99 to $11.99, Duo to $16.99 from $14.99, and Family by $3 to $19.99, with Student unchanged at $5.99. SoundGuys dates the $11.99 price to July 2024.

January 2026: .99

On Jan. 15, 2026, Spotify’s newsroom post said it was updating the price of Premium for subscribers in the US, Estonia and Latvia, with notice emails over the next month. The post does not list dollar amounts, but MacRumors reports Individual rising from $11.99 to $12.99, Student from $5.99 to $6.99, Duo from $16.99 to $18.99 and Family from $19.99 to $21.99. SoundGuys says the new price applies as subscribers’ billing dates renew through February 2026. Spotify’s stated reason was general: its post says occasional pricing updates reflect the value it delivers and let it keep offering the best possible experience and benefit artists.

What the increases add up to

• Total rise: $3.00 a month from $9.99 to $12.99, or about 30%, by our arithmetic.
• Yearly cost: $155.88 at $12.99 a month versus $119.88 at $9.99, a difference of $36.00 a year, by our arithmetic.
• Pace: about 12 years between launch and the first increase, then about 10 months until the second and about 19 months until the third, counting from announcement dates (our arithmetic).
• Each step was $1.00, so the percentage rise has shrunk each time: 10.0%, 9.1%, 8.3% (our arithmetic).

Caveats

This article covers Premium Individual in the US only. We did not track Duo, Family, Student or the older $4.99 launch tier beyond the figures quoted above, and we did not check Spotify’s promotional offers, such as free trials, which do not change the listed monthly price. Prices abroad are different and have their own history. The price shown is what Spotify’s US page listed on Nov. 10, 2026, and we have not independently confirmed what each existing account is billed.